Setting up a Facebook Business Page (fan page) WITHOUT a Personal Profile?

August 9, 2010 4:10 pm Published by 280 Comments

how to create a Facebook business page


So many businesses are now jumping on the Facebook bandwagon in droves and there are still a lot of misunderstandings when it comes to setting up the account correctly. Do you need a personal profile first?  Can I just create a personal profile with my business name and information instead of my own personal information?  What about using the “BUSINESS ACCOUNT” feature that is available when setting up a Facebook PAGE for the first time to avoid having to create my own profile?

Not fully understanding the differences can end up hurting the efforts you put into managing your Facebook presence as well as the actual functionality of your business page.  To understand the 3 faces of Facebook (Profiles-Pages- Groups) check out my earlier post but let’s look at some important facts that will help you make these decisions as set up a business page:

    • You can create a Facebook PAGE for any of your businesses.  You must be an official representative of the business or organization to create a PAGE (not just someone who uses a service or likes a business).  Even as a hired consultant, you are authorized to set up the business PAGE and I highly suggest you add one or two additional people to be admins on the PAGE after it is created (These people must have a personal profile set up and become FANS of the PAGE first!). 

Create facebook page for business, begin to create facebook page

    • To create a business PAGE (or Fan PAGE as we used to call them), you must also set up a personal PROFILE or “BUSINESS ACCOUNT” that is linked to the PAGE.  Some people make the mistake of thinking they will keep their personal PROFILE for personal use and set up an additional “BUSINESS PROFILE” using a different email address for their business.  DON’T DO IT!  Managing multiple PERSONAL PROFILE accounts is a serious violation of Facebook’s terms of use and they can terminate all of your accounts.  You will be adding a feature to your Facebook PROFILE when you create a PAGE.  You will use the same login information but they are kept very separate. Many fear that by connecting the two, FANS of the business will see the personal information on the PROFILE.  This is not true.  A personal PROFILE can have multiple business PAGES attached and they are each kept as stand alone.  You are just given the ease of logging into one account and jumping to any PAGE you manage.

Start a business page on Facebook

  1. If you do not have a personal PROFILE on Facebook and you don’t intend to ever use a personal PROFILE on Facebook, you CAN go the route of a “BUSINESS ACCOUNT.”  This is basically just a “limited” personal profile.  Facebook still wants to know that there is a real person managing the account and they want to know how to get a hold of you.  HOWEVER… here are a few more things to keep in mind before you decide to forego the personal PROFILE for the BUSINESS ACCOUNT:
    • You only have access to information that is LIVING ON THE PAGE (Posts on your PAGE wall, etc.).  If a fan comments, you cannot click over to see the PROFILE. (Creating a personal PROFILE, even without using it, will open this feature)
    • A business account CANNOT be found in a search (a PAGE can be found and a PERSONAL PROFILE can be found but not your name or information listed in the biz account set up)
    • You CANNOT send or receive friend requests when you are set up under a BUSINESS ACCOUNT.  All activity is strictly run through your PAGE.  (With personal PROFILES you can send and receive messages from people on Facebook)

Most people find that it is easier and more flexible to just create a personal PROFILE and limit the info shared there.  You may change your mind later and post information or start connecting with friends and professional associates.

Remember, any post or comment made from your business PAGE does not reference or show information from your personal PROFILE.  It does NOT have your name attached at all and vice versa.  When you post something on your personal PROFILE, your fans on your PAGE will not receive that post.

If you are completely confused by now, give me a holler!  Although many think it is not a big deal, later they regret that they set their business PAGE up incorrectly or their account gets shut down because they have two different PROFILES associated with their name.  Take some time to do it right and this marketing powerhouse tool will help you connect and engage your community!

We have loads of free resources on our site for helping you to engage and continue growing your Facebook community.  Happy connecting!

@GinaSchreck and her team manage the social media marketing for organizations, both large and small.  From goal setting and strategy development, to daily research, posting and customer service, we help YOU connect to YOUR WORLD!

Gina Schreck, Technology Speaker, Social Media Expert, Twitter and Facebook training

Gina Schreck


Be sure to check out the other helpful tips on our Gettin’ Geeky Facebook Page!

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Gina Schreck
President & Chief Hooligan at SocialKNX


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  • Hi,

    I have just taken over a business page for a client and would like to add a profile to control the account from (plus I would like to be able to connect with other pages)

    I can’t find the link which says ‘create your profile’ o upgrade the account … can you advise please?

    Best wishes,


    • Hi Emily

      I think I’m pretty sure I connected with you on our Facebook Page, but just so others who may have the same question (or if this happens to be another Emily with the same question) I will share the answer here. :) )

      There is no “Create a Profile” link or button, but to create a personal profile–especially for those who started on Facebook with a BUsiness account for a business page–you simply LOG OUT of Facebook and you will see a SIGN UP link to begin. You can also start here if you are NOT logged into your business account– START HERE

      Have a great week!


  • Hi there,
    I am taking over the alumni relations and communications position at my alma mater. We are a small private school in Florida. I am running into some issues with our Facebook business page and community pages and groups being linked to past employees personal pages. In the efforts to communicate with both our current students and families and prospective students and families as well as our alumni students and families we have a business page for the whole school, and alumni group page as well as a page for our arts department and a page for our marine studies department. Is there any way to create a login that the school itself controls so we do not lose all of facebook pages in the event of turn over without violating Facebooks terms and conditions? We also want there to be some continuity between the pages so people understand it is all one school and one community is there any way to link them? We also had past issues with out alumni page. Is there anyway to post from a page on a fans page? We had wanted to wish alumni happy birthday and congratulate them on accomplishments FROM the alumni association group but when we post from that group it shows the personal picture of the person logged in rather than posting as the alumni association. Is that possible? All of these pages were set up with good intentions but now there are so many residing under different logins and it would be best for the school if we could aggregate under one official use login.

    • Hello Megan—you must be WORN OUT already! WOW this is a lot to manage. :) )

      First as far as a single login goes, the beauty of Facebook admin set up (if done correctly) is you log into your own personal FB account and can access any PAGE that you are an admin on. I am listed on over 50 pages as admin and can get to any of them when I log into my own profile –and none of my personal info is ever seen by page fans.

      To do this, and to remove people who have had access in the past, you will need to make yourself an admin on the page (see steps below) and AFTER doing this, I would change the login for the biz page that had been used. Then you can add an additional person (or more) to be an admin on the page with you, in the case that you left.

      1.Be sure you (as your personal profile) have liked each of the pages you are to manage
      2.Log into biz account (on each page, as I am assuming they are set up as separate logins) add yourself as an admin (EDIT SETTINGS–> MANAGE ADMINS)
      3. Log out of the biz side and now log back in as yourself–your personal account. You will see the pages that you manage on the left side on your home screen. You can jump over to any page you manage from this one login and if you add additional admins, they can do the same from their own login.

      When someone leaves the organization, you simply go back into that EDIT SETTINGS–> MANAGE ADMIN and remove them.

      You would definitely benefit from using a tool like Hootsuite Pro ( )–it allows multiple people to access and manage multiple platforms and accounts (even Twitter, Facebook, LinkedIn etc.)

      Now as for converting those group and community pages… I would come up with a consistant branded image that might identify all of them as ONE SCHOOL but separate groups and identities. Perhaps different colored backgrounds for each image.

      Thw question about a PAGE posting on an individual’s profile–this is not allowed by FB. (Imagine the spamming that would happen if businesses could do that) But asking everyone to subscribe or LIKE the page to ensure they get updates etc. is the way to go. You would have to get your info (birthdays and accomplishments) from other sources and then post them on the page wall–you CAN tag people who like your page, thus notifying them.

      Lastly, a “Community page” can be converted into a Business Page quite simply. Go to EDIT SETTINGS–> BASIC INFO and you should be able to change the classification there. This is assuming the page was not a large community page (example: I LOVE SLEEPING IN type of community page) and that there was a basic admin of the group page.

      Best of luck to you and let me know if I can be of any assistance!


  • one more questions! Is there anyway to transfer an old community page into a group or business page without losing all of your likes/fans and content?
    Thanks for any help!

  • It’s hard to come by experienced people in this particular subject, however, you sound like you know what you’re talking about!


  • Carey W. Cooley

    Thanks for the great info! I have a follow up to Megan’s question. Who actually “owns” the page? Can the original account that set up the page be removed as an admin? What happens if the person that owns that account closes their FB account? This could be disastrous for an organization if the page is dependent on the original page creator.

    • Hi Carey,

      If an individual opens a page on behalf of a company or organization, the page belongs to the organization. IF that person leaves, they can be removed from the admin area and a new admin can be added. If that first person deletes their FB account, nothing happens to the page. All this is IF the page is set up correctly with one or more people with personal profiles added to the admin area of the page. This is the reason I always suggest more than one admin on a page…you just never know.

      Preferably, while the first person is still at the organization, they should add a second person on as an admin. This is awkward if the relationship is not in good standings, but if need be the company can mention the fact that it is a company page and legally they need to be involved in the monitoring and management of the page. (always good to throw the word LEGALLY in there).

      Our team is added to company pages all the time and we always require a representative of the company to also be an admin for security purposes. If something happens to a single admin, the page continues. I hope this is helpful. :)

      Let me know if we can help.


  • Carey W. Cooley

    Thanks for the quick response, Gina! Very helpful information.

  • hey Gina,
    We have a “personal profile” set up for our company, where we send messages, friends requests, etc. We also have a “business age” assocatied, which is used to promote 1 specific product line we distribute. Our challenge seems to be that you cannot do the same things on that page, nor can those who “like” you do the normal stuff. For instance, it seems that you cannot tag a picture for our business page but you can do it for our “personal” page. Also, we are trying to set up instagram to point to the specific business page, but it keeps wanting to use the personal page.
    Any thoughts as to what we should do to change or remedy this? We are total novices with this and are working on a thin budget, thus managing this all ourselves internally.


  • Awesome post ! This will certainly help a lot of small businesses set up their own Facebook page instead of getting someone to do it for them.Thanks Keep it up!!

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