7 Things You Can Share on Your Social Sites BESIDES Your Products
February 1, 2011 4:36 pm 7 CommentsMany businesses jump on the social bandwagon without considering the community they are there to serve. They are excited to tell the world the fabulous products and services they offer. The books and webinars people can purchase. It’s all about “ME!”
Me Me Me
Social platforms like Facebook and Twitter are not like a company website or brochure. If all people see and hear is “BUY MY CRAP,” or “SIGN UP FOR MY BRILLIANT WEBINAR,” they grow tired quickly and go away. People are OPTING-IN to receive your content, but what content will keep them coming back and sharing it with their friends? Content that is helpful and interesting….to THEM not just to YOU! Here are 7 ideas that can get you started:
- Books that you find interesting and helpful- If you share what you are learning from books and then ask others to share what they are reading, you just might strike up some great conversations.
- Interesting photos you find or take – Be sure they are appropriate and somehow tie back to your topic or area of expertise. People using your products; People at events you attend; your team in action serving others. Fun photos that can tie into something you are posting.
- Products that you have found helpful- When I find great apps or gadgets, I figure if I love them, so will others in my community. What products and services are complimentary to yours that your community members may find useful?
- Relevant news stories that you can comment on from your company’s perspective- How does your business solve similar problems or provide solutions that are different to those in the story?
- Behind the scenes tips- Everyone wants to peek behind the curtain and see how you operate. A hotel can share housekeeping tips. A restaurant can share recipes or table setting information. Let people come a little closer and see something that only fans of your business can see.
- Service projects you and your team are involved with- let others know the organizations you support and why. Who knows, they might want to jump in with you and serve side-by-side.
- Customer generated content- This can be tricky as you may want to post a disclaimer that content must be appropriate and that spamming the community will get the post removed. Some have designated a specific day of the week as FAN SHARING DAY. Ask fans to share their favorite blog or photo or something else that ties into your business and yet encourages the community to share what is on their mind!
What are some other ideas you have seen done well on Facebook Pages? I’d love to hear your creative ideas. AND if you have some tech tips to share, we LOVE to have them on our Gettin’ Geeky Page over on Facebook!
Gina Schreck
Gina is a speaker, author and the host of SchreckTeck (airs each Tues at 8am PT) and Gettin’ Geeky. She and her team at SynapseConnecting love helping organizations create engagement strategies to connect with their communities. If we can be of any help–we are just a TWEET away! Or you can always call us at 303-978-0887
Gina Schreck
President & Chief Hooligan at SynapseConnecting
@GinaSchreck
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Tags: Brand Management, Facebook, FAN PAGES, Social Media for Business
Categorised in: Brand Management, Facebook, Facebook PAGES, Marketing, Social Marketing, Social Media
This post was written by GinaSchreck
7 Comments
This article was a great help to me,as I’m a beginner blogger and small business owner. I might add, “lists of blogs I like” and I also like to add inspirational sayings and stories, maybe even interviews, and discussions. Thank you for sharing these pointers.
I have a new blog, and have had a facebook page for my businessfor several months, but it’s been slow getting followers, and people are hesitant to leave comments and no one joins in discussions. I’m just learning to link all my sites together, and steadily improving the content and your helpful tips should get things rolling for me. Thank you!
Hi Linda – I use Twitter as a proactive vehicle for driving people to my Facebook page and blog. My analytics show that over 40%of all blog & 50% of FB traffic is coming from twitter. Because you can go out and find targeted people in your industry, follow them and interact with them you raise your chances of them connecting with your content. Be sure to also add “join me on my Facebook page and blog to further the discussion” to all email signature lines, marketing pieces etc. If you have a newsletter that goes out, add a section talking about these as well.
Great tips. I am always looking for a variety of things to post on facebook that would be interesting to my followers.
Thanks for your comment Juanita! You can see some additional ideas on our Gettin’ Geeky Facebook Page
) http://Facebook.com/GettinGeeky Be sure to leave your PAGE name or URL so we can come and join you there as well! Happy Thursday