Smart Copy Gets Read AND Remembered…Forward or Backwards

I have used a tool called Xobni (inbox spelled backwards) back in the days of Outlook email client.  It pulled social information about anyone sending you email into a box on the side of your incoming message, so you could see their profile picture, the latest conversations etc.  It is a great tool for people like me, who correspond with so many people in so many different mediums that I am constantly asking myself, “Okay, who was this person? I don’t remember this conversation.  What did they look like?”

Well I switched all of our email to Gmail a while back and did have to say farewell to Xobni…until I saw they were rolling out a Gmail, Android and iPhone version soon.  I went to their site and clicked on the JOIN THE PRIVATE PREVIEW link.  Here is the response I got the next day via email:

FROM: Britton Montalvo

SUBJECT: Xobni for Gmail Beta

BODY: Thank you again for signing up for the Xobni for Gmail Beta.   We were thrilled with the amazing response to the announcement and have been working our buns off to bring to life the feedback and ideas from the Beta testers.  We’re bringing thousands of new users on each week, so your wait shouldn’t be too long.  Keep an eye out for your invite – we’ve heard that they sometimes hit the Junk Mail folder.

Crankin’ away
- The Xobni Team

I laughed when I read this and then I had to reply telling him how much I appreciated their witty copy and how much more I was looking forward to working with their product!

In a world where we are all pumping out so much content that it starts to blend in like oatmeal and powdered milk, this kind of copy stands out and says, WE ARE DIFFERENT!  WE ARE FUN TO WORK WITH.  With so much content passing by our eyeballs in our email box, Facebook pages and Twitter streams, DARE TO BE DIFFERENT!

This kind of witty copy always reminds me to stay true to our company’s personality and voice.  To write with the reader in mind and not your BLAH features in mind.  Being clever and having fun will make you stand out in the sea of sameness.  So work those buns off, and crank away to attract and retain more customers, AND use this tip from Xobni to write better and to put more fun into your social communications.

Chief Hooligan

Gina is the Chief Hooligan at SynapseConnecting and is the Queen of Sarcasm (She has to remind her family that it is a GIFT and not a CURSE!).  The amazingly witty team at Synapse works their BUNS off to create content that matches the personality of our clients, and for those clients who have no personality….well we work magic there too!

Ready to work with us?  Email Gina@socialknx.com, call 303-978-0887, or send a smoke signal to **-****

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Gina Schreck
President & Chief Hooligan at SynapseConnecting

@GinaSchreck

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Categorised in: Brand Management, Marketing, Social Marketing, Social Media, Social Media for Business, SOCIAL SHARING

This post was written by GinaSchreck