I spoke with a woman today who said she was frustrated with her social media marketing progress. She said she posted content every day on LinkedIn, Facebook and Twitter. Her frustration is not uncommon. She said no one had hired her off of one of these social sites and as a matter of fact, she said few people even comment on her posts, but she commented on everyone else’s posts. When I asked her about a strategy, she said her strategy was to be on the sites daily, trying to connect with people, which she was.
- Scan your website with a objective eye, or better yet find someone who doesn’t know what you do and ask them to do this. Based on the content you SEE, what are you an expert in?
- Go to your Twitter account. On the PROFILE page, look for the link in the upper right of the page that reads LISTED. See how others have categorized you. Who do THEY say you are?
- What TOPICS have you earned Klout in? Head over to Klout to discover your score and see how others categorize you. Some will argue the accuracy of Klout, but it is still another form of social credibility.
- If you are a LinkedIn user, look over the discussions and posts on your LinkedIn profile and ask yourself if you need more focus there as well. When you do a search on LinkedIn for your area of expertise (not your name), does your name come up on one of the first two pages? Be sure your keywords are being used in your profile information as well as your posts.
President & Chief Hooligan at SynapseConnecting
Tags: Brand Management, Facebook for business, Facebook PAGES, Social Media for Business, Social Media Marketing, Social Strategy, Twitter for Business
This post was written by GinaSchreck