February 14, 2012 3:33 am
My Pinterest Dashboard
Pinterest is kind of like sitting in a room with a group of friends, each of us with a stack of our favorite magazines, thumbing through them and showing everyone the dream kitchen photo, a wonderful vacation spot or bacon bandaids
, that we all agree “must be purchased immediately.”Some warrant a nod of approval and a statement of “I could never wear those,” while others ignite the “oh my gosh, what is the website, I am going on and ordering those right now. This is exactly why most men join Pinterest, scroll a few pages and scratch their heads, asking….”Huh?”
I started wondering if these beautiful photos have enticed anyone to actually click the purchase button (aside from me). After seeing a pair of Kurt Geiger beaut’s
I went to the website, discovered they could only be ordered if I lived in the UK, and then sent an email and called the customer service number to find out how I could get them sent to me. I WORKED for them! I have also ordered an iPad case and planned a vacation based on “pins” I have seen.I threw the question out to the Twitterverse and here are a few responses:
@ Not yet, but I'm sure it'll happen. Probably household things, etsy, jewelry, or clothes.
@ I got iphone lenses. Haven't had time to even play with them yet!
@ Have tried several recipes, party deco/entertainng ideas & purchased a gift after seeing something and clicking thru 2 site
I once suggested that hotels share photos of their beautiful gardens, bridal staircases, workout rooms, menu items, drinks and more, and a follower on Twitter asked, “Why can’t they just share these on their Facebook page instead of duplicating their efforts?” Well if you knew you could get everyone to come to your Facebook page, that would be great, but with Pinterest you are gaining exposure to another group of people…people who just might yell to their girlfriends, “Oh my gosh, I love that space for my wedding!”
Is Pinterest JUST for women? NO! There are more and more men joining each day and for those that “get it” there is big business to be had, but for many it is just filled with too many recipes, dresses, and “how to make a flower lamp shade” crafts for their comfort zone. For those men, there is another site that popped up recently…. GentleMint
. This site has lots of manly car pictures, musky cologne, and sports team memorbilia. No is sharing or commenting, but that’s probably just how they like it! I do love their little mustache icon though.
So for businesses that are already overwhelmed by Facebook, Twitter, LinkedIn, Google+, and YouTube, yes Pinterest is another tool in your already over-stuffed tool belt, but it is worth checking out. Who knows, your next customer might be sitting right now scrolling through looking for you!
If you are on Pinterest- leave your user name in the comments so we can check out your boards. If this leaves you scratching your head and wondering if it even makes sense for your business, give me a hollar, I’d love to help.
My Pinterest boards (including the Bacon Bandaids) can be found here!
President & Chief Hooligan at SocialKNX
Tags: pinterest, pinterest for business, Social Media Management, Social Media Marketing, what is pinterest
Categorised in: Marketing, Pinterest, Social Marketing, Social Media for Business, Social Media Management
This post was written by GinaSchreck