I LOVE Your Posts… What Is It You Do?
June 18, 2012 5:48 pm 4 Comments
A woman asked me to give her feedback on her social media sites, and before I asked her what her business was or what she actually did, I clicked over to her personal Facebook profile. Lots of great photos with inspirational sayings. Perhaps she is a motivational speaker. I clicked on the link that was in her employment area on her Facebook profile which took me to a business Page on Facebook. Lots of poems and quotes about leadership and marketing. Perhaps she is a leadership consultant. I clicked on the web link that was in the ABOUT section of the business page but it was a dead link. Perhaps she owns a funeral home. I did a search for her name on Twitter and the bio there had hashtags with Dental and Motivation. She must be a motivational dentist. After thinking about it for awhile, I realized she must be a criminal, and a very good one indeed, because she left no clues telling me what she does to make money.
What Clues Are You Leaving?
Take a look at all of your social profiles: Linkedin, Facebook, Google Plus, Pinterest, Twitter and wherever else you have set up shop. Can people tell what you are an expert in? Can people clearly (within 10 posts) understand what you do or have clues to follow leading them to your websites and know how they can hire you? Mixing up your content to appeal to your community is great as long as you maintain enough focus in content to ensure when someone is looking to hire an expert in (FILL IN THE BLANK), they will immediately think of you.
What do you do to maintain that focus? Is this an area that you struggle with or have you found the solution to all the shiny objects that pull us in ever direction?
Private Detective & Chief Hooligan!
@GinaSchreck
Gina is the President and Chief Hooligan at SynapseConnecting.
SynapseConnecting is an interactive media and new technology company helping organizations
manage their online communities for big business results (In case you needed a clue)!
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Tags: Social Media for Business, Social Media Management, Social Media Marketing, Social Networking
Categorised in: Brand Management, Social Marketing, Social Media for Business, Social Media Management
This post was written by GinaSchreck
4 Comments
I’ve run across this particular problem on many occasions. Very good post.
And, not that I’m running around correcting your typos or anything, but this sentence, “I realized she must be a criminal, and a very good one indeed, because because she left no clues telling me what she does to make money,” could probably do without at least one of the “because”s.
LOVE your editing ability Christopher! HA~ That’s what I get for whipping out a post in 30 minutes. Although after reading with DRAMATIC pause and tone, It did sound more like a CRIME DRAMA! hee hee — THANK YOU … THANK YOU.
Ah, well in that case you’d want it written like this:
“I realized she must be a criminal, and a very good one indeed, because — because — she left no clues telling me what she does to make money!” [Cue "DUM Dum dum" music] [Cut to commercial.]
(And here’s hoping the HTML codes worked.)
HYSTERICAL! You really should be a screenwriter. (the HTML code worked perfectly… and it posted Happily Ever After!)