January 2012

So You’re An Expert In Your Industry–Who Do Others Say You Are?

January 25, 2012 2:11 am
Social Strategy, social media marketingYou may claim to be an expert or thought- leader in a particular area, but if only your mom knows about it, allowance is all you can hope for. Perhaps it’s time to do an audit of your website and social sites to see who others say you are.

SOCIAL STRATEGY: 6 Questions To Get You Started

January 20, 2012 11:52 am
Social Media Marketing, SynapseConnecting, Social StrategyMany companies created their Facebook and Twitter accounts because…well, because everyone else was creating a Facebook and Twitter account. Now they sit and wonder what they are supposed to post on the pages and profiles and, more importantly, what the point is for keeping it going.