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Oh! The Places You’ll Go…with Four Square, Gowalla & More You KnowAugust 12, 2010 9:21 pm
 Congratulations! Today is your day. You’re off to Great Places! You’re off and away! You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. Your mobile in hand. You’ll check in here and there. Your friends NEED TO KNOW Through Gowalla and Foursquare. You earn… View Article 5 Brand Management Tips to Be More Responsive in Your Social CommunityAugust 9, 2010 9:25 pm
 I had a great stay at the W Hotel in San Francisco last week. I was there speaking at a conference and like I always do, I share my experience with my community through various social sites. I checked in using FourSquare, I added a glowing review on TripAdvisor, and of course I sent more… View Article Can Geolocation Tools Work for a Service Business?April 24, 2010 11:45 am
 If you have a brick and mortar business you can immediately see how these so-called games can be of use. You allow people to find your location, encourage them to come back often and you collect some data to see habits of those who are checking in. Small businesses can create their own card-less loyalty programs by offering discounts to those that check in often, and “valuable prizes” going to the Mayors,” but what about those of us who have a service to sell. Are geolocation tools for those of us who have chosen to forego the brick and mortar model? |