When the video store down the street closed I was actually celebrating. My $18 late fees were erased forever. Our family was banned from most video stores years ago. Thanks to Netflix and on-demand video viewing, people just couldn’t see the value in stopping in and reading the backs of empty boxes only to find the good movies were all taken and the second choice videos came home and got lost in the couch cushions for 8 months.
Last month a large yellow dinosaur was dropped on my front porch which made me stand in wonder. Who is still using the yellow pages? Do we need them delivered for that occasional short guest that comes for dinner and needs a booster seat? Do we still feel that they make an attractive door stop? Who is not Googling everything? I hope those who work for the phone book companies have updated their resumes. What about the people who design resumes for those job seekers? Many of the resume companies didn’t anticipate LinkedIn lasting very long. Did the employees that made Poloroid cameras and film not see that picture of themselves in the unemployment office in their future? The digital readers, like Kindle and the Nook, are here to change the publishing and library industries forever. Some already wake to download their custom KINDLE PRESS Newspaper or open Flipboard to read their news instead of going out into the snow to fetch that old tattered newspaper.
Technology…progress… it does change things, but how can we be ready? How do we learn to read the trends and prepare for our future? I have been in the marketing and speaking business for over 20 years (which is a strange business in itself) but that is another industry being rocked by change and technology. Companies are incorporating more streaming video options for remote employees and Google Hangouts … well that is an amazing tool changing the marketing and content delivery landscape all over the place.
One of my favorite quotes is, “The future is here, it’s just not evenly distributed.” I don’t know who said that, but they are so right. We are living in the future TODAY. How much of it we grab is determined by how in tune we are and how willing we are to embrace where the world is going. Here are a few tips to get you planning and taking a bigger piece of that future:
Let your mind imagine the future
What does your industry look like in your mind 5 or 10 years from now (Okay with lots of facial creams and futuristic vitamins you will still be there in the picture!) ? Can you imagine how technology has affected how you do business? How about how your product or service might have been changed?
What skills might be needed to be successful in this future?
Even if you are not using them today, what might you need to brush up on? There are thousands of YouTube channels and thousands of podcasts delivered daily to help you stay on top of new trends, new ideas, new skills. Find 4 or 5 and subscribe to them. Now, more importantly, WATCH or LISTEN to them!
Regardless of your age or industry, take steps to make sure the KINDLE PRESS posts a blog entry about you celebrating your 100-years in business! You’d better start those vitamins now.