I left home to go pick up the Schrecklet from school the other day and after leaving our neighborhood, I realized I left my purse at home. Without any hesitation I kept driving…without my license…without my credit cards…without my lipstick!
It is a one hour round trip and I knew I wasn’t planning on stopping at the store so no worries. I would drive safely or ditch any police officer that tried to pull me over-HA.
After another minute went by I wondered if I would have turned around if it were my cell phone that I had left behind. ABSOLUTELY I would have. An hour without connectivity? Egad! I am finding that more and more we are dependent on these mobile devices, from making reservations on the fly, looking up show times for movies or finding the definition of a word to win the debate on what LUCIFUGOUS means. (You’ll have to click to look it up yourself.)
Even a year ago I wasn’t as dependent on this mobile life-manager as I am today. Now my calendar is here, my business email, I take lots of photos and store them here (temporarily before sending them to my computer, Facebook or someone else), get directions and navigational help to get to my appointment, and so much more.
Now the million dollar question for our business is, how can we capitalize on this mobile-dependent trend? What are you doing now to reach your community with products, services, or content? Can it be delivered to a mobile device? Does your website have a mobile format? If it is too text heavy with buttons that are too small to click on from a mobile device, customers may get frustrated. Are you using all of the functions of your own phone to streamline your own life? If you are still carrying around iPods, cameras, CDs, etc you may need to learn to use your device more effectively (see my last post for more ideas).
I used to say, “people will not leave home without these THREE things- wallet, keys and phone.” Now I have to say it is down to TWO!
How about you–are you more dependent on your mobile device than ever?
Let us help you explore ways to capitalize on the mobile-dependent society we live in.