Today I got a notice that 12Seconds.tv was shutting down. If you had never used this service, it was basically Twitter on video. You created a short (well, 12-second) video message using your webcam or mobile phone and it went out to your friends. There were many people who spent a lot of time crafting and creating thousands of these short diddies and many people who created at least a few of them, and now… bye bye. They are allowing folks to download or pull their videos off of the 12Seconds.tv site until October 22. I had signed up for their service when they first launched 3 years ago but never actually used it (that’s probably what did them in! They would have had WAY more traffic had I just gotten on board!)
It is sad to see an innovative company close their doors but it is a good reminder to all of us who post great juicy nuggets of our content on Facebook, Twitter, YouTube and any other site other than our own… that your content is not your own unless it is on your own site. Sure you can post to Facebook and Twitter and every other social site in the universe, but let it also have a home on your blog. How many people thought there would never come a day when MySpace wasn’t king? Who can imagine a time when we wouldn’t be loading all of our treasured memories and content on Facebook? Your photos…your videos…your content. Be sure you have a back up plan just in case Mark Zuckerberg decides to pack it all up and move to Farmville!
Farewell 12Seconds.tv may you REST IN PEACE!