Spring Cleaning on Your Social Sites: FACEBOOK

Social media clean up, Facebook for business, clean up Facebook page, Gina Schreck, Gina Shreck

Last weekend I decided it was time to clean my office.  Not just put away papers or bring coffee cups back into the kitchen, which I also did, but I mean, unplug every device and reroute plugs, shred stacks of old bills, dust under and around printers kind of cleaning.  I had so many cords woven under and around my desk, I was sure there would soon be a fire (at least I wouldn’t have to shred or file the paper!)  I had old files and empty binders that I was saving “just in case” that need for a used ugly, white binder would come up.  I had sticky notes that would have sent shivers down any professional organizers back piled up “to read later.”

I had been putting this off, but lately found that it was taking me longer to find things, and I was always trying to guess which plug I could safely unplug so I could fit in one more gadget!  Spending a couple hours cleaning can save you multiple hours of time.  This same principal applies to our social media platforms.  Let’s tackle one at a time, as not to overwhelm you.  Here are 7 tips to help you be more efficient and much more effective with your Facebook account.

Cleaning up Social media pages, facebook profile, Facebook for business, Gina Schreck, Gina shreck,
Let’s Get Cleaning


Cleaning Your Facebook Profile

  1. Go through Facebook contacts and put into lists (clean out unused Lists).
    Simply go up to ACCOUNT and EDIT FRIENDS (yea-too bad we can’t do this in real life!). Now you can CREATE A LIST or EDIT CURENT LISTS.  You can send content out to specific lists and most importantly, you can read updates JUST from a specific list when your time is limited–so create your lists accordingly.
  2. Unfriend people you never communicate with or that you do not know...It’s time.
    Yes, most of us have been guilty of “friending” someone just because we had 500 people in common with them, but if you have not engaged in conversation or learned anything new about the person…it’s time to break it off!  Go to their profile and look for the UNFRIEND link under their profile picture.  I know, some of you who are conflict avoiders will find this difficult, but it’s actually easier than sending a Dear John letter!
  3. Pick your fab five photos for your wall.
    Facebook showcases 5 of your most recently tagged or loaded pictures on the top of your profile page.  Some Facebook pages look like a random mess with photos of someone’s abdomen or the side of a building that you can’t make out.  Start by clearing out the UNDESIRABLES.  Click on the tiny X in the upper right corner of the photo.  It will ask you if you want to HIDE PHOTO–say YES.  This does not delete the picture.  It will still be in your photos tab or on the page of the person who tagged you in it, but it will not be displayed on your profile banner.  Now YOU decide which 5 photos you want representing YOU.  To keep those 5 up there, you will have to check regularly and HIDE any new tags that try and encroach on the space.
  4. Remove apps you are not using.
    This is both, good for cleaning up your page from looking like that of a 14 year old with quizzes and POKES all over it as well as for safety and security!  Third-party apps are allowed to use the Facebook platform, but they are not necessarily governed by Facebooks privacy policies.  Only use apps that you NEED and know are not malicious in nature.  Many people recently got snagged by the SEE WHO CAN SEE YOUR PROFILE app that once you log into, takes all of your contacts and spams them. Zynga (makers of Farmville, Words with Friends and many other games) is a reputable company–annoying at times–but reputable.  The random quizzes and guessing games may not be.  Go up to ACCOUNT, then PRIVACY SETTINGS, scroll to the bottom to find APPS & WEBSITES.  A list of apps that you have installed will display.  Delete the apps you are not using.
  5. Remove wall posts that are not serving your brand.
    Similar to the quizzes and games, some people will post things on your wall that just don’t represent your brand well.  You can remove any post or item that gets put on your profile.  Simply click on the X that displays to the right of the post (you have to hover over there to see it appear) and delete. This is for your WALL not your HOME page.  That page is news for your eyes only.  Your WALL is what others see when they search for you.
  6. File those Facebook photos and set privacy settings accordingly.
    This can be time consuming but very important.  Depending on the day and position of the planets, the easy method of moving photos on Facebook will work…. part of the time.  When you load a photo from your mobile device the default file is called…MOBILE UPLOADS.  Now to move them from MOBILE UPLOADS to a more organized filing system you have to either save them to your computer and then REUPLOAD into a file or occasionally it will work to OPEN THE PHOTO, refresh your browser, when the photo changes into the old Facebook view, look to the bottom for the EDIT PHOTO link which will allow you to MOVE it into another folder location!  I have had this NOT work, more often than it WORKS!  When you load photos from the UPLOAD tab on your PHOTOS link, you can decide where the photos should go.  You can set privacy settings on each photo ALBUM separate, allowing you to have a FAMILY PHOTOs album that only FAMILY MEMBERS (in your LISTS) can see, CRAZY FRIENDS photos that only “those friends” can see.
  7. Separate Personal and Business.
    Lastly, if you have been using your Facebook profile for business and you struggle with keeping personal and professional lives separate, perhaps this is the time to launch that Business PAGE.  Here is a post that explains the simple steps to get that going!

Now don’t you feel better?  Sure it took some time, but you won’t sneeze as often when you open up your Facebook account and you might even find yourself saving so much time that you will be ready to do some cleaning around that Twitter nest!  That post is next!

The tidy team at SynapseConnecting is always here to help you use today’s technology tools to build your business and manage your brand.  Please let us know if we can help you in any way.  We have loads of helpful content here on our website or you can give us a shout and we will bring our brooms and dusters to help you clean things up a bit!