Never Hire a Broke Financial Planner, a Skinny Cook, or an Anti-Social Social Media Expert

facebook expert, social media expert, social media outsourced, social media management
Can I Manage Your Wealth?

Perhaps you’ve heard the saying, never trust a skinny cook (or in my case a cook with a skinny family).  Most of us have had the experience at a Chamber of Commerce event when a young man approaches in a cheap suit and introduces himself as a “WEALTH MANAGER!”  Sorry, but I’d rather take financial advice from Warren Buffet! So when you find yourself looking to hire someone to help manage your social media activities, you might want to look beyond that teenager down the street who knows how to tag photos on Facebook.

There are so many so-called “Social Media Experts” out there today that it is comical.  After all, you just need to have a Facebook profile and Twitter account to call yourself a social media marketing expert!  If I were looking to hire someone to help me with PR or communications today, I would expect to see them blogging and tweeting.  If you are wanting to hire someone to help you with social media, well you should see how they are using it for themselves!

Here are 8 Questions to Ask Before Hiring a Social Media “Expert”:

  1. Are people following them on Twitter? (porn & spammers don’t count–they follow my dog too!)  Not that big numbers mean someone is brilliant, but if they can’t get 100 people to follow their tips, how will they get people to follow you?
  2. Are they having conversations with people on Twitter? Conversations include other people.  They are not just pumping out sales messages to get people to sign up for a webinar or newsletter.
  3. How many times has the person been LISTED on Twitter and how are others categorizing their “expertise.” It is one thing to say you are an expert at something, but who do OTHERS say you are?  Go to their Twitter profile and click on LISTED in that upper right.
  4. Do they blog?  Again, there are many brilliant people who do not have time to blog, but blogging can show you their writing ability and style.
  5. Do they maintain their own Facebook Business Page?  How are they getting business?  Are they showing how they use Facebook apps and tools that they will use to help you engage with a community?
  6. Are they involved in groups on LinkedIn?  Where are they sharing their knowledge and showcasing the skills they are saying they will use on your accounts?
  7. Do they have a Google+ account set up and running.  Since this is a newer platform, they should be out in the front experimenting with new tools to help YOU grow your business.
  8. Can you look at some of the accounts they are managing on social platforms?  Do you like what you see there?
Obviously checking references or getting a referral from another trusted source are also big parts of identifying and beginning a relationship with a social marketing firm.  What are the other things you feel are important when hiring someone to help you manage the growing task of Social Media and Social Marketing?
Now to go open a can of Spaghetti O’s for dinner; my family is hungry again!