So many social websites, so little time. Yet large enterprises as well as small and medium business owners realize they must use social media to attract new customers and retain current ones. But keeping up with the plethora of social media tasks can be quite the time-consuming effort. It’s no surprise that many businesses are recruiting personnel strictly to help with social media management.
Social media doesn’t just mean posting on Facebook and Twitter all day. As a business owner, marketing efforts must also incorporate writing blogs, posting on message boards, and keeping up with “tweets” and other commentaries from clients.
By using a dedicated social media manager to keep up with social website projects, you will have more time to focus on more urgent matters in the business. Additionally, experienced social media managers can utilize the best strategies for acquiring followers and keeping them engaged with news and information.
It’s important to consider several attributes in recruiting social media management for your business:
- The ability to tap into the business. The individual should have the ability to naturally investigate what everyone in the business is working on and how it impacts your customers. Doing so enables them to gather and write information that is engaging to clients.
- Be an effective writer. Social media requires a conversational and personal tone to better relate to customers. This facilitates dialogue between the business and customers and even between customers themselves.
- Able to keep on top of communications. Since social media requires timely communications, the individual must be able to keep on top of every incoming comment and question with a sense of urgency. Delays in responding to inquiries and comments can shed a bad light on the business.
- Understand and respect confidentiality aspects. Since a social media manager must know the ins and outs of the business, they also must know what not to share with the public. Topics related to personnel, vendors, and regulatory issues should be avoided.
An effective social media manager can increase brand awareness and keep customers informed on everyday news of your business. SocialKNX can assist you with your social media projects to improve customer relations in your business. Contact us for more information on how our social media expertise can help your business achieve its goals.