Good search practices start with monitoring for mentions – the good, the bad and the ugly – of your organization, but can also focus on topics related to your business where you may wish to become an influencer.
Developing the “voice” or personality of your brand is no easy task. Sure it’s not so hard if you are an uber cool brand like Harley Davidson, but what if you are a realtor or an insurance company, or a dentist?
Twitter for business. When your business does not follow back the people who are wanting to connect with you it can be a sign of one-way communication.