It’s time to review your social media strategy and make tweaks for next year, especially to incorporate the social media trends for hotels. This past year was a big one for social media, and next year proves to be even more important. Social media in the hotel industry remains an important area for you to focus on. Let’s take a look at some of the hottest trends that you’ll be seeing during the coming year. Knowing what other hotels are focusing on will help you stay competitive and keep you growing.
Center Around Social Media
It seems like there’s a new social media site popping up all the time, whether it’s Vine, Instagram, Pinterest or the next hottest social media site that is sure to come along. Social media is growing like crazy, and the only way to grow with it is to be sure the visitors to your hotel website can engage with you that way. Sites like Facebook and Twitter make up a huge percentage of the websites the average consumer looks at during the course of the day (The average person spends 15 hrs 33min per month on Facebook alone!). And when they’re not on those sites in particular, they’re on sites that are connected to them, or another social network. To put it simply, make social media the heart of what you’re planning to do in your marketing strategy this year and you will stay ahead of the trends for hotels. It will pay off.
Engage Your Fans
This year, your focus may have been on building your fanbase. The more Facebook fans you had and the more Twitter followers you had, the more successful your business was. At least that was the perception. Now, the trend is focused more on engaging your fans and followers with stories told through video and photos. The key is learning more about them. What do they like? What can you improve? Engagement leads to a discussion, which gives your hotel a personality. Your personality is social, and well…you can see where this is going. You’ll create a more loyal customer base when you engage them, and that’s putting your social media skills to good use.
Your hotel’s mobile presence is crucial to its success. Last year alone, there was an incredible shift in the way people accessed the Internet. In fact, by 2014, more people will be accessing the Internet through a mobile device than by a desktop computer. Considering that many mobile users will leave a site if it’s not mobile-friendly and never return, it’s vital for your website to be set up for mobile use. With social media sites like Foursquare being accessed through mobile devices, you can see how the two go hand in hand.
Focusing your digital marketing efforts has never been more important than it is right now. Knowing the trends will help you target the audience you’re trying to reach. The result will be maximizing your profits without increasing your budget.
For more information about social media for hotels, or if you need assistance engaging that social audience, contact us today!