Less than two-tenths of a second is what your personal brand is given by an online visitor to form a first opinion, according to researchers at the Missouri University of Science and Technology.
Do your social media profiles cause people to want to learn more about you? Are people intrigued or do they move on to the next on-line suitor calling for their attention? Your personal brand (that is who others see on-line), must be managed like any major brand, with regular attention and upkeep. Imagine your social media profiles stopping more “eye-traffic” and enticing people to discover more about you. Draw them in with these four tips:
Let Your Social Media Profile Offer a Warm Welcome
Consider your profile picture to be your initial greeting. Just as a weak handshake can ruin a first impression (Hello, wet fish), a weak profile picture sends the same message. Time for an update? Consider slightly angling your face to the side and subtly tilting forward as opposed to a straight-on photo. These small changes will place you in a position for a more flattering headshot, and don’t forget to smile. (Tips for Great Social Media Headshots)
Pack a Punch in Your Social Bios
Filler words merely take up space, and you certainly don’t have a lot of space on social media bios. Twitter gives you 160 characters, Facebook and LinkedIn, a few more. Keep your points clear, concise and add a bit of personality. Don’t sound like everyone else. Be sure you sound interesting enough to make someone want to know a bit more. Scanners will be able to focus on the meat of your thoughts and not become stuffed with the complimentary chips and salsa you may be unknowingly serving. Mumbling never took anyone far. Keep the fluff for the dryer cycle.
Mind Your Manners on Social Channels for a Strong Personal Brand
Smack talking, whether while chewing gum in person or virtually chewing on others, will not serve you well with first impressions. Once you press enter, that comment sticks longer than a wad of gum finding its way to the bottom of your shoe on a hot Summer day. Unless you’d repeat your words verbatim on a Sunday call with your Mother, resist the urge to lose your cool online. Learn to disagree with class and poise. Someone looking at your social media profile might see something that sends them packing before you have a chance to show them your polite side.
Mix, Shake, and Stir
Cocktails may be stiff, however, your online persona should not be. Blending a splash of personality and professionalism is key to authentically connecting with your community and humanizing your brand. Despite what the Great and Powerful Oz thought, people really do want to see behind the curtain. Go ahead and post your business content, but occasionally let your audience see what goes on behind that curtain in Oz.
Now, I’m curious. What first catches your eye when viewing an online profile?
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