Looking for the Easy Pill for Social Marketing Success

 The Quick and Easy Pill for Social Media Marketing

social media marketing easy pill

We all love the easy button.  We want the skinny pill, the fast train, and we want to live on easy street.  Why not? It’s just…easier!

Social media marketing is not easy.  It’s like running a marathon, not a sprint.  Getting people to see you as a relevant and valuable resource, and in turn, trust you and like you enough to want to do business with you is not quick or easy, but it is done all the time, over time.

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So many of the people we work with want to see social media drive thousands to their business fast.  They hope that having a social media presence will immediately bring them fans and followers that will all fall in love with them and their content.  We have had clients ask us to buy Facebook fans and Twitter followers (There is a great experiment we did for one such franchise client just to show them what type of followers they would get…empty profiles that would never buy a single thing from them, not to mention attracting more and more spammers to all of their social sites.  Some of the franchisees ignored our advice, bought thousands of fans and followers, and regretted it in the end.  Of course it took us quite while to scrub the accounts of all the spammers.)  Put the easy button away and roll up your sleeves!

 

The key to successful social marketing and social selling, is like any other marketing and sales activity; It take time and consistency.  It takes daily activities and creative campaigns.  It takes a custom strategy involving multiple social media platforms.  If you want to see big results using social media tools, you have to be committed to putting in the time and the energy to get those results.  Are you willing to get up one hour earlier to blog and write for your social media posts?  Are you willing to spend an additional hour…or more, finding interesting people who are potential customers for your business, and then engage in conversations with them to begin the relationship?  These are the activities it will take.

easy tips for social media marketing

Try these 4 endurance building activities for your social media sites this month for real results:

  1. Find and follow 30 new people every day on Twitter using your industry keywords, hashtags or even competitor’s Twitter accounts (see who is following them and click FOLLOW on each of the people you would like to follow.) 
  2. Reply to something these new people have posted on Twitter or even ReTweet something they have shared.  This will get their attention faster than you sending them a link to your website asking them to see how great you are.
  3. Post more often on all of your social channels.  Shoot for: 10-20 tweets a day (mix up your original content, replies to others and sharing content from others), 1-2 Facebook and Google+ posts a day, 1 post a day on LinkedIn.  Load one photo a day on Instagram, and if you are using Pinterest for your business, pin 5 new pins a day and then repin, like and comment on at least 10 pins a day.
  4. Write 500 words (or more) every day, at least 4 days a week, towards a blog post, ebook, whitepaper or your next best seller!

 

Like anything we add to our plates, something will have to be removed in order for us to make room for this new activity.  What are you currently spending time on that you need to stop doing?  Are there some of these activities that you can delegate or outsource?  Unlike losing weight or going to the gym, we actually CAN hire help to get results for our social marketing.

We are here to cheer you on, or to help you, should you want to outsource some of the social marketing activities.  Let us know how we can help.

To get you started, we have a great EASY to use workbook for you:

Social Prospecting: A Step-by-Step Guide

social prospecting, social marketing, social sales workbook

Connect with me on Twitter- @GinaSchreck