Can an Outsourced Agency Write Content and Sound Like Your Business?
“How can your company possibly write content about our brand when you are not experts in our field?” I try to contain my urge to assure them that we only hire clairvoyant know-it-alls, and instead I remind them that whether they were hiring a part-time employee to work side-by-side with them, or outsourcing it to an agency, the process of getting to know each other would be the same.