LOCAL SEARCH: How to show up in searches and keep SEEING STARS… 5 Stars

local search

I’ve owned my own business for over 25 years, and we serve clients around the globe, so didn’t give much thought to our own local search marketing. Yes, I know, we are a marketing company, but I’ve always focused on creating content and staying active on social channels like Facebook, Twitter, Instagram, etc. But this … Read more

Starting a New Business: What You Need to Know About Marketing It

what you need to know start business

My son called me last week to tell me he is thinking of striking out on his own to start his own business. I was so excited for him. He has been an electrician for 13 years working for large and small companies. He asked for my advice on what to do first. I get … Read more

What is a Lead Magnet and Why Do I Need Them in My Marketing?

Perhaps you’ve heard this term, “Lead Magnet” and wondered what it is. Maybe you’ve heard them called freebies, giveaways, value offers or a slew of other terms. The bottom-line is they are a crucial part of your marketing mix and without them, it is hard to measure your success and many times, it’s hard to … Read more