Many of us woke up this week to find business owners and marketers running through the streets screaming and gnashing their teeth as the news of Facebook’s algorithm changing again came out. What will happen? Business pages will no longer be seen by anyone…ever! Facebook calls its algorithm the “Audience Optimization Tool” and it is … Read more
What started as a college connection tool has evolved into a Quad-Faced, personal networking and professional business behemoth. Along with this evolution has come great confusion. How to separate personal from professional use? What is the difference between profiles, pages and groups? Here is an overview of the four faces
Have you been meaning to set up a Facebook Business Page for your business but have just not had the time to figure it all out? Have you been using your Facebook Personal Profile for your business and now even your mom and sister have blocked you? You may feel that everyone is too far … Read more
One thing you don’t want to do is throw your money away on just getting more people to LIKE your page, since they won’t see the content anyway. You want to drive people to landing pages, email sign up pages, or your contact info pages so you can get in touch with them in other ways. Here is one brilliant way to do that.