The Importance of Introductory Videos for Your Business

We’ve all been there. You’re redoing your website and you’ve gathered beautiful photos and created thoughtful text that describes the value of your business. But, does it feel like “something” might still be missing? That “something” could be a short introduction video. As we’ve mentioned, the internet is constantly changing and the content that catches … Read more

Reputation and Brand Management Starts Early

Brand management

When we grew up our parents worried if we stayed out past the streetlights or they feared us doing something stupid and the next-door neighbors finding out. Today we have bigger things to worry about with our kids (and our businesses) online.  Reputation and brand management starts very early! Instead of worrying about what the … Read more

SWOT Analysis of Social Media

Did you know that 47% of social media marketers report that the biggest challenge they face when it comes to social media marketing is coming up with strategies that support business goals?

THIS is where the handy-dandy SWOT analysis comes in to save the day! SWOT stands for Strengths-Weakness-Opportunities-Threats, and completing one of these can help you understand how exactly to utilize social media and strengthen your strategy. The SWOT framework is traditionally used to analyze the internal and external factors that help or hurt a business’s success. A SWOT analysis can help you identify key areas within your social media strategies and campaigns that require improvement or tweaking in order to be successful.

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HELP! I Have No Time for Social Media

Not only can creating a successful social media marketing plan can be hard, but figuring out which platform to start on can be a tough decision in itself. You need a strategy that builds online visibility, increases trust in you/your brand/your product, and also starts meaningful conversations. Authentic and genuine online engagement is critical for business success and long-term growth. In fact, over 30% of the time people spend online is on social media (at OVER 2 hours a day too, which has also increased significantly since COVID-19) so maintaining that active presence is important. And to think that you have to do all of this while running errands, walking the dog, figuring out dinner, taking the kids to school/practice/a friend’s house, and just living your life.  

Have no fear though, you CAN find that time for social media for your business! All it takes is a little bit of planning and the 5 tips below to help you build your social media presence:

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Relationship Building With Your Buyer Persona

Warren Buffett’s annual letter to his Berkshire-Hathaway shareholders is considered a “must-read” for anyone in the investment industry. Here at SocialKNX, we think it’s a “must-read” for anyone in marketing too.

When he sits down to write the letter, he aims to make the letter understandable but informative and is careful not to include too much investment jargon that the “regular Joe” might not understand. So, to keep it readable, he writes the letter as if he’s writing specifically to his sisters. He creates that personal connection for them so they feel as if they are truly a beloved asset to the company and not just an investor. It’s like he’s writing them a love letter. 

So how can we take this idea to heart as marketers and create that connection for a prospective customer to a business?

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Why Have a LinkedIn Company Page?

Why have a LinkedIn Company Page

Much like any Social Media platform, LinkedIn has evolved. What started as a platform for solely recruiting and networking, has now turned into something much greater than that. As a business owner you need to utilize all of the free, are you utilizing the tools that are being handed to you? 

LinkedIn rolled out with Business or Company Pages in November of 2018, so it is a fairly new resource to using LinkedIn. Naturally, as with all new things, people have questions:

  • Why is it important to have a LinkedIn Company Page? 
  • What are the benefits? 
  • What will I gain from having a LinkedIn account for my Business? 

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Let’s Get REEL: Instagram Rolls Out Reels to Compete with TikTok

instagram reels versus Tiktok

Many of you may be rolling your eyes saying, “Who cares?” While the rest of you are intrigued since you are probably among the masses who jumped on TikTok during the quarantine period to entertain yourself after finishing ALL OF NETFLIX. Now we have Reels to test drive. Aren’t global pandemics useful? TikTok has been … Read more

LOCAL SEARCH: How to show up in searches and keep SEEING STARS… 5 Stars

local search

I’ve owned my own business for over 25 years, and we serve clients around the globe, so didn’t give much thought to our own local search marketing. Yes, I know, we are a marketing company, but I’ve always focused on creating content and staying active on social channels like Facebook, Twitter, Instagram, etc. But this … Read more